Jim Dobbins, A 17 year veteran of Funeral Service, began SIMPLICITY with the belief that families in The Lowcountry and throughout the state should not have to pay high prices for funerals and cremations in order to get exceptional service. By reducing the overhead of the traditional funeral home–large elaborate facilities, large staffs and expensive automotive equipment– he could offer the exact same services at a fraction of the cost in order to save families thousands of dollars. He and his staff do all of this without compromising ANY of the service you would expect.